ULAI electric car

NiO‘s Chinese brand name "Wei Lai" means a bright future with blue sky and expresses the vision of improving the future life of the enterprise. NiO electric vehicles with a dynamic attitude and elegant style, gallop forward all the way. Choose NiO owners not only to start with a good car, but also to join a community of shared lifestyle.

NiO adopts innovative technology when designing cars, pays attention to details and actively embraces the future. Through a series of simple and provocative materials, the brand characteristics of NiO are interpreted. The combination of aluminum alloy and reflective board with warm wood materials not only gives the space a balanced and graceful luster, but also creates a warm home. It‘s as comfortable and stable as home, encouraging the community to take shape. In addition to the test drive, visiting the car showroom can also get an intuitive experience of the product. Therefore, the exhibition hall design reveals the brand culture everywhere, and emphasizes the excellence in details.

Walking up the giant cylindrical staircase to the second floor of the membership center, NiO owners can enjoy another wonderful journey with the car. The automobile industry usually focuses on performance and technology, while NiO pursues warm, humanistic and optimistic cultural values at the same time.

The core area of NiO house is an open forum theater, which is customized for travel sharing and lecture activities. Around the theater, there are open kitchen, rest area, shared meeting room and a library. Close to the natural color and texture to create a comfortable and approachable space.

Through a series of design languages, NiO house space in Beijing conveys NiO‘s publicity strategy, brand concept and life philosophy. Here, you can‘t wait to think about the next road trip; a happy life is more than a car.

2020|03